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Connecture Gets The Blues

By Staff Writer

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NU Online News Service, Feb. 9, 2004, 4:53 p.m. EST – The Blue Cross and Blue Shield Association, Chicago, has picked Connecture Inc., Atlanta, to help its 41 member companies sell health insurance through the Web.[@@]

The association has agreed to let Connecture market Web-based sales systems and training services to Blue Cross and Blue Shield plans.

Connecture already provides the systems that several of the Blues use to market health coverage, enroll new members and manage existing customer relationships.