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Connecture Gets The Blues

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NU Online News Service, Feb. 9, 2004, 4:53 p.m. EST – The Blue Cross and Blue Shield Association, Chicago, has picked Connecture Inc., Atlanta, to help its 41 member companies sell health insurance through the Web.[@@]

The association has agreed to let Connecture market Web-based sales systems and training services to Blue Cross and Blue Shield plans.

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Connecture already provides the systems that several of the Blues use to market health coverage, enroll new members and manage existing customer relationships.