NU Online News Service, Feb. 2, 2004, 5:25 p.m. EST – BenefitMall Inc., Dallas, a broker services company, has bought the assets of Colorado Group Services, Denver, a full-service general agency.[@@]

The price of the deal and other terms were not immediately available.

The deal will make BenefitMall a general agency for Anthem Inc., Indianapolis, the holder of the Blue Cross and Blue Shield licenses for Colorado.

BenefitMall is hiring all of Colorado Group’s employees but moving them into its own offices in Denver, BenefitMall says.