NU Online News Service, Jan. 21, 2004, 1:08 p.m. EST – Northwestern Mutual Life Insurance Company, “The Quiet Company,” has just launched a national ad campaign focused on getting people to talk to financial advisors.[@@]
The theme of the campaign is “It’s time for a quiet conversation.” Northwestern will be delivering the message through national television and radio spots, print ads and online ads.
The print ads feature 2 people — presumably a Northwestern representative and a client — having a conversation while a passerby takes note. “Isn’t it time you had a quiet conversation of your own” is the subtitle. The goal of the advertisement is to motivate people to make an active effort to seek help with their personal finances from professional financial advisors.