NU Online News Service, Jan. 15, 2004, 5:28 p.m. EST – The Life and Health Insurance Foundation for Education, Washington, has designated September “Life Insurance Awareness Month.”[@@]
The foundation will be spending $2 million that month to run a special life insurance awareness advertising section in Newsweek and sponsor a print and radio consumer awareness advertising campaign.
The foundation also will be reaching out to journalists at consumer publications, promoting its Web site, and encouraging life insurance companies and producers to use LIFE materials and their own resources to increase awareness.