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Financial Planning > Behavioral Finance

Prudential Puts Personalized Brochure System On Producer Web Site

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NU Online News Service, Nov. 6, 2003, 12:55 p.m. EST – Prudential Financial Inc., Newark, N.J., is appealing to producers with a Web-based system that can create personalized brochures.

Producers can choose the photo that will appear on the brochure cover, put the client’s name on the cover, include the client’s first name in the text and print the producer’s personal information and photo on the back cover, Prudential says.

A unit of Xerox Corp., Stamford, Conn., helped Prudential set up the system.


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