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Life Health > Running Your Business

From The Editor-in-Chief

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Its hard to believe, but our first e-newsletter, the LTC e-Wire, is celebrating its second anniversary this month.

When we launched this product back in November 2001, it was something of a venture into the unknown. We hadnt done an electronic publication before and werent sure what the reception among readers would be.

Im happy to report that LTC e-Wire has been a roaring success and that with two years under its belt, close to 13,000 people have opted in to get the publication every month.

None of this would have been possible without the vision of Senior Editor Linda Koco and the able assistance of Staff Writer Marcella De Simone. Month in and month out they produce a publication that has its finger on the pulse of the LTC insurance business.

And what a business it is! Long term care practitioners and providers are a passionate lot. They bring a strong sense of mission and zeal to their endeavors. In LTC e-Wire they have found a publication that responds to their passion with a mix of staff-written and contributed articles, surveys, interesting facts and sales pointers.

I invite you to see what the excitement is all about if you have not already done so. Signing up is easy. Go to, click on the Online Communities button at the top of the page and then follow the directions.

Finally, I want to remind you that time is running out if you want to submit an event for our “Events 2004″ supplement, which will be published in the Dec. 15 issue. The deadline for submissions, which can be done only via the Web, is Nov. 14.

This supplement lists leading conventions, conferences and industry meetings.

If you have an event to submit, go to, click on the “Meetings & Events” button at the top of the page, page down to “submit an event,” and fill out the online form. Events will be included in the magazine based on space availability, but all events submitted will be listed as part of NUs Meetings & Events Web site.

Reproduced from National Underwriter Life & Health/Financial Services Edition, November 7, 2003. Copyright 2003 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.


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