Develop Tools For Selling, Up-Selling And Cross-Selling
Are you looking for leads in all the right places? There are many cost-effective ways for you to promote your products in your community. Trying fresh ideas and testing them is the best approach to finding new and creative ways to sell.
A few low cost ideas for lead generation can be found in Figure 1.
But before choosing an approach you need to review a few of the basics to support the execution of a successful marketing plan. On average, potential customers need to see an ad three times before they notice it and take action. Placing your ad in three consecutive publications is a good approach. Dont let more than one month pass between ad placements.
Get right to the point when developing your sales and marketing tools. Whether you are selling price, features, service or peace of mind be sure to emphasis that in your marketing pieces. Simple messages and good creative ideas are critical to develop prospects from your marketing tools. When doing direct mail, try to get the phone number and make follow-up calls. Re-enforcement is key. People like choices, so provide more than one way for them to respondby e-mail, telephone or mail.
When attending local events provide something free that people value, like cholesterol or blood pressure checks. If you have a booth at an event, this will increase the traffic you may not have gotten otherwise. You can use this as an opportunity to start building your lead bank.
Building a local brand. What sets you apart from all the other companies like yours in town? Do you have a brand in the community? Your brand is the identity of your organization, so make sure it is presenting the company image you want to project. A well-branded company will increase public awareness of the products and services you offer.
Branding also will provide a higher level of consistency and continuity in your advertising and marketing. The increased awareness will make your company and its product(s) stand out from others, making it easier for people to buy products and services from you.