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Practice Management > Building Your Business

ING Advisors Publishes List Of Marketing Ideas

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NU Online News Service, April 14, 2003, 11:41 a.m. EDT – ING Advisors Network, Atlanta, has published a list of 10 marketing ideas for independent financial advisors.

The ideas are:

  1. Exploring intergenerational family work.
  2. Addressing your clients’ desire for separate account management.
  3. Applying tax law changes to your niche.
  4. Building marketing teams within your region.
  5. Understanding the affluent.
  6. Diversifying your client communication.
  7. Refreshing your IRA rollover kit.
  8. Growing by acquisition.
  9. Partnering with CPAs and attorneys to grow your business.
  10. Evolving your practice for the age wave.

ING will be hosting live Webcasts to discuss the marketing ideas, and recorded versions will be available through broker-dealer Web sites, the company says.