NU Online News Service, March 13, 2003, 3:37 p.m. EST – MetLife Inc., New York, has launched a new brand, MetLife Mexico.

MetLife formed MetLife Mexico by combining Seguros Genesis, a Mexican insurer that MetLife has owned since 1992, with Aseguradora Hidalgo, a Mexican insurer acquired in 2002.

The new Mexican unit sells institutional life insurance, death and disability insurance, retirement programs, individual life insurance and major medical insurance.

MetLife is supporting the launch with an advertising campaign that will include radio, television and print ads. The campaign starts March 17.