NU Online News Service, March 10, 2003, 10:45 a.m. EST – Hartford Financial Services Group Inc., Hartford, is introducing two new 30-second national television commercials this week.
The spots, part of a year-old campaign from Arnold Worldwide Inc., Boston, use vignettes from everyday life to promote Hartford’s life insurance and investment products.
One spot, about asset protection, features a daughter playing near her mother, who is putting on jewelry for a big night out. The other spot, which deals with retirement planning, shows three men of different ages playing baseball.