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N.Y. Life Reaches Customers With Collabrys

By Staff Writer

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NU Online News Service, March 6, 2003, 12:29 p.m. EST – New York Life Insurance Company, New York, has started using the Collabrys LaunchPad Solution from Collabrys Inc., South San Francisco, Calif., to improve communications with its customers.

The Collabrys system can help insurers generate electronic-mail messages tailored to meet the needs of specific customers, Collabrys says.