NU Online News Service, Feb. 4, 11:58 a.m. – TowerGroup Inc., Needham, Mass., has published a report discussing ways that life insurers can expand their market by using technology to improve delivery of financial advice.

These days, life and annuity insurers are acting more and more like full-service broker/dealers, TowerGroup researchers contend.

By using automated systems to give advice, insurers can deliver the advice customers want at a price that both the insurers and the customers can afford, the researchers conclude.