Consultants Publish Bank Life Sales Analysis

NU Online News Service, Jan. 22, 3:18 p.m. – Cast Management Consultants, Los Angeles, has written an analysis of bank life insurance sales programs together with Sun Life Financial Services of Canada Inc., Toronto, and Independent Financial Marketing Group, Purchase, N.Y., a Sun Life subsidiary.

The authors contend that bank sales of life insurance are lackluster because the sales programs often lack a clear strategy and commitment from the top.