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MetLife Renews Ties To Snoopy

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NU Online News Service, Dec. 11, 2:10 p.m. – MetLife Inc., New York, has signed a new contract with United Media, a unit of The E.W. Scripps Company, Cincinnati, that gives it the right to continue using Snoopy and other Peanuts characters in its ads for 10 more years.

MetLife has been using Peanuts characters in its ads since 1985.