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PacifiCare Names Hispanic Ad Agency

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NU Online News Service, Dec. 3, 9:55 a.m. – PacifiCare Health Systems Inc., Cypress, Calif., has picked Anita Santiago Advertising Inc., Santa Monica, Calif., to handle the managed care company’s Hispanic/Latino advertising account, which has a $1.5 million budget.

The ad agency will help it run PacifiCare’s new Latino Health Solutions public awareness program.

PacifiCare says it hired Select Resources International, West Hollywood, Calif., to assist with a review of South Carolina-based Latino ad agencies. PacifiCare liked Anita Santiago agency partly because it has decided not to represent any alcohol or tobacco-related advertising.