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Hartford Introduces Disability Insurance Ad Campaign

By Staff Writer

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NU Online News Service, Nov. 25, 5:07 p.m. – Hartford Financial Services Group Inc., Hartford, has introduced two new print ads to promote its group disability insurance products.

One of the ads, part of Hartford’s “Always Thinking Ahead” campaign, features Sandy Dukat, a U.S. Paralympic skier who is missing part of her right leg. The ad asks whether her real obstacle is her disability or the slalom course.

The other ad features a framed photo of a family of three. That ad asks the reader whether the one most affected by the father’s disability is the father, the mother or the daughter.

The ads will run in regional and national business publications.