NU Online News Service, Sept. 19, 1:42 p.m. – Blue Cross and Blue Shield of Florida, Jacksonville, Fla., has hired Jane Rollinson to be senior vice president and chief marketing executive.

Rollinson previously was president of Medica Inc., Minneapolis, a managed-care company. She has also worked for other managed-care companies and benefits consulting firms.

Rollinson has a bachelor’s degree in business from West Virginia University.