Close
ThinkAdvisor

Life Health > Life Insurance

New York Life Reaches Out To Chinese-American Consumers

X
Your article was successfully shared with the contacts you provided.

NU Online News Service, Sept. 17, 4:43 p.m. – New York Life Insurance Company, New York, is starting a national advertising and marketing campaign aimed at Chinese-American consumers.

The campaign, which takes a low-key, educational approach, features life insurance workshops, advertisements in Chinese-American media outlets and promotional quizzes.