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CareQuest To Expand Program Marketing

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NU Online News Service, Sept. 17, 12:14 p.m. – CareQuest Inc., Madison, Wis., has hired IntellectualMarketing, Green Bay, Wis., to help it expand marketing of its CareQuest University long-term care education program.

CareQuest designed its Long Term Care Group Specialist course for insurance agents and other financial advisors, but the company says it now wants to reach out to government officials, health care news reporters, lawyers, human resources professionals, actuaries, underwriters, social workers, accountants and administrators as well as advisors.