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Technology > Marketing Technology

A Change Management Team Might Consist Of

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Business managers, who determine the business objectives and ensure that the team never loses focus on the stated objectives, avoiding the pitfalls of being sidetracked by project details.

Subject matter experts and users, who understand every area of a business process that the technology will need to cover.

Technology experts (internal and external), who are responsible for recommending technology solutions, ensuring the organization has the correct technical requirements, testing and deploying the technology, and training business users to utilize it.

Reproduced from National Underwriter Life & Health/Financial Services Edition, August 19, 2002. Copyright 2002 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.


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