NU Online News Service, Aug. 5, 1:33 p.m. – Health Alliance Plan, Detroit, has hired Connecture Inc., Atlanta, to help it use the Web to sell health maintenance organization plans to small employers.
The Health Alliance, a nonprofit company that provides or administers health coverage for 570,000 people, will be using the Web to reach 1,200 agents who sell HMO plans for employers with two to 99 employees.