NU Online News Service, Aug. 5, 12:35 p.m. – The Equitable Life Assurance Society of the United States, New York, has redesigned its Web site, at http://www.equitable.com

Developers have given the site a new look and menu system; added executive photographs to the Press Room section; and streamlined the Customer Service section.

Developers have also added a Products section with information for consumers about life insurance, annuities and retirement planning; a Retirement Center section for employers; and a Tools & Information section that provides a collection of Web-based financial planning calculators.

Equitable is a unit of the AXA Group, Paris.