AdvancePCS Sets Up Generic Promotion Program

NU Online News Service, Aug. 5, 12:10 p.m. – AdvancePCS Inc., Irving, Texas, a pharmacy benefit manager, has set up a new program, AdvanceGenerics, to control drug costs by persuading more patients to use generic drugs.

The program will encourage doctors to give patients vouchers that patients can use to try generic drugs for free or for a very low cost.