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Life Health > Health Insurance

MIB Launches Ad Campaign

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NU Online News Service, Aug. 1, 11:21 a.m. – Michael Myers & Associates, Chicago, has developed a national print advertising campaign for MIB Group Inc., Westwood, Mass.

MIB is best known as a nonprofit insurance group that collects consumer health information for life insurance underwriters, but the group is now trying to put more emphasis on the many other underwriting services it offers.

The focus of the new campaign, “Executive Angst,” will be the products MIB has developed for health, long-term care and disability insurers as well as its products for life insurers.

The MIB ads will be running in a variety of weekly and monthly insurance industry trade publications, MIB says.


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