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MIB Launches Ad Campaign

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NU Online News Service, Aug. 1, 11:21 a.m. – Michael Myers & Associates, Chicago, has developed a national print advertising campaign for MIB Group Inc., Westwood, Mass.

MIB is best known as a nonprofit insurance group that collects consumer health information for life insurance underwriters, but the group is now trying to put more emphasis on the many other underwriting services it offers.

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The focus of the new campaign, “Executive Angst,” will be the products MIB has developed for health, long-term care and disability insurers as well as its products for life insurers.

The MIB ads will be running in a variety of weekly and monthly insurance industry trade publications, MIB says.