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Technology > Marketing Technology

RightNow Gets American Medical Contract

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NU Online News Service, July 29, 10:23 a.m. – RightNow Technologies Inc., Bozeman, Mont., has won a contract to provide customer-service software for American Medical Security Group Inc., Green Bay, Wis.

American Medical, a company that sells individual and small group health coverage, will use the RightNow software to serve customers and agents through its Web site, RightNow says.

One feature, the SmartAssistant tool, can reduce the burden on customer service personnel by guiding users who are about to submit questions through online Web forms to resources on the Web site that might be able to answer the questions, RightNow says.


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