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Financial Planning > Behavioral Finance

Prudential Uses DirectAdvice Software

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NU Online News Service, July 18, 11:11 a.m. – Prudential Financial Inc., Newark, N.J., is using software from DirectAdvice Inc., Hartford, to add a financial planning system to the Money Central section of its Prudential WorkingSolutions voluntary benefits Web site.

The system combines analytical tools with referrals to financial advisors.


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