Close Close
Sign In
Newsletters
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
Podcast Center Video Center Webcasts Resource Center Events
About ThinkAdvisor Contact Us Advertise With Us Asset & Logo Licensing Sitemap Terms of Service Privacy Policy Copyright © 2024 ALM Global, LLC. All Rights Reserved.
ThinkAdvisor

Life Health > Long-Term Care Planning

AAHP Reaches Out To Hollywood

By Staff Writer

X
Your article was successfully shared with the contacts you provided.

NU Online News Service, July 9, 4:06 p.m. – The American Association of Health Plans, Washington, has hired William Morris Inc., New York, the famous talent agency, to help it improve its reputation in Hollywood.

The managed care industry has to do a better job of keeping members of the entertainment community informed, because more Americans get their health care information from movies and television entertainment shows than get it from the nightly television news, according to Karen Ignagni, AAHP’s president.

“We have a responsibility to keep Hollywood up-to-date on how health plans help women with mammogram screenings, how we care for over 500,000 individuals who live with HIV and AIDS and how we keep heath care more affordable for all Americans,” Ignagni says in a statement.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.