NU Online News Service, June 19, 12:47 p.m. – HealthMarket Inc., Norwalk, Conn., has hired Dave Lucarelli to be regional sales manager for Georgia.

Lucarelli will be responsible for marketing the company’s defined-contribution health plans to agents and brokers.

Previously, Lucarelli was sales director for PrimeWire Inc., Atlanta, a Georgia company that automates transaction processing for third-party administrators and human resources operations.

Lucarelli has also been business development director for Arioso Corp., Denver, a benefits administration software company, and a sales representative for Aetna Inc., Hartford.