NU Online News Service, June 3, 12:20 p.m. – Lincoln National Corp., Fort Wayne, Ind., which now has its business headquarters in Philadelphia, has agreed to invest $140 million in a new stadium for the Philadelphia Eagles football team.
In exchange, the Eagles will name the stadium Lincoln Financial Field.
The cash for payments will come from Lincoln’s existing brand budget and will be part of a strategy to increase Americans’ awareness of the Lincoln brand name.