NU Online News Service, May 30, 2:09 p.m. – SITEL Corp., Baltimore, a call-center operator, has won an expansion of a 13-year-old telemarketing contract with AEGON Direct Marketing Services Inc., Plano, Texas.

SITEL will increase the number of telemarketing workstations selling life insurance, supplemental health insurance and related products for AEGON Direct to 650, from 250, SITEL says.

AEGON Direct is a unit of AEGON N.V., The Hague, Netherlands. AEGON formed the unit in June 2001 by acquiring a large direct marketing organization from J.C. Penney Company Inc., Plano, Texas.

AEGON Direct showed its interest in beefing up its telemarketing operations in March, when it announced plans to expand a telemarketing contract with RHM Teleservices Inc., Bryn Mawr, Pa.