NU Online News Service, May 14, 12:33 p.m. – The Customer Group L.L.C., Chicago, a 3-year-old consulting firm, says it has decided to focus on the insurance and financial services markets.

The firm has hired Rick Madock to be managing director of its insurance and financial services practice.

Before joining the firm, Madock co-founded InsuranceNoodle.com, Chicago, a Web-based insurance broker. Madock has also been president of the Small Commercial Insurance Division at CNA Financial Corp., Chicago.