NU Online News Service, Feb. 4, 2:07 p.m. – Randy Schwantz, a sales trainer from Argyle, Texas, has published Red Hot Introductions: A Revolutionary Approach To Leveraging Existing Relationships Into New Business.
Schwantz wants to replace the old concept of “referral-based marketing” with a new concept of getting introductions that will actually turn into sales.
His book, which costs $12.95, includes sample introductions and tips on overcoming mental barriers that impede sales.