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Book Shakes Up Referral-Based Marketing Model

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NU Online News Service, Feb. 4, 2:07 p.m. – Randy Schwantz, a sales trainer from Argyle, Texas, has published Red Hot Introductions: A Revolutionary Approach To Leveraging Existing Relationships Into New Business.

Schwantz wants to replace the old concept of “referral-based marketing” with a new concept of getting introductions that will actually turn into sales.

His book, which costs $12.95, includes sample introductions and tips on overcoming mental barriers that impede sales.