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Book Shakes Up Referral-Based Marketing Model

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NU Online News Service, Feb. 4, 2:07 p.m. – Randy Schwantz, a sales trainer from Argyle, Texas, has published Red Hot Introductions: A Revolutionary Approach To Leveraging Existing Relationships Into New Business.

Schwantz wants to replace the old concept of “referral-based marketing” with a new concept of getting introductions that will actually turn into sales.

His book, which costs $12.95, includes sample introductions and tips on overcoming mental barriers that impede sales.

The publisher is The National Underwriter Company, Erlanger, Ky., the same company that publishes the NationalUnderwriter.com Web site.

More information is available on the NU Web site, at http://www.nationalunderwriter.com/nucatalog/product.asp?sku=557&dept%5Fid=1006

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