NU Online News Service, Jan. 22, 12:43 p.m. – BenefitMall.com, Dallas, a company that distributes benefits through the Web, has hired Kathy Dibble to be the regional vice president in California.

Dibble previously was vice president of strategic sales at Blue Cross of California, a unit of WellPoint Health Networks Inc., Thousand Oaks, Calif.

BenefitMall has also named Michael Gomes to be executive vice president in charge of market operations. Gomes has been head of carrier sales and relations, and he will keep those responsibilities, BenefitMall says.

Fred Robertson, who was executive vice president-sales, is now the executive vice president in charge of a new broker services division.