NU Online News Service, Jan. 21, 12:27 p.m. – The Allstate Corp., Northbrook, Ill., is running national television and radio commercials that feature Julian Lennon performing the Beatles song “When I’m Sixty-Four.”
The Lennon commercials are part of what Allstate is calling “The Right Hands Make All the Difference” campaign.
The campaign delivers the message that Allstate has the “right hands” to handle many consumer needs.
The Lennon commercial emphasizes the ability of Allstate to provide retirement planning and savings services, as well as property-casualty insurance, Allstate says.
The television and radio commercials were developed by Leo Burnett USA Inc., Chicago, a unit of the BCom3 Group Inc., Chicago.