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Practice Management > Marketing and Communications

California Blue Shield Goes Outside For PR

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NU Online News Service, Jan. 18, 3:15 p.m. – Blue Shield of California, San Francisco, has named FischerHealth Inc., Los Angeles, its public relations agency of record.

FischerHealth will handle media relations, corporate communications and corporate philanthropy campaigns for California Blue Shield.

An eight-person California Blue Shield department previously handled those tasks. No information was immediately available on the fate of the eight communications employees.