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Breitbart To Run High-Tech Prudential Sales Program

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NU Online News Service, Jan. 14, 12:53 p.m. – Prudential Financial Inc., Newark, N.J., has named Gary Breitbart president and chief executive of Prudential WorkingSolutions.

WorkingSolutions is an electronic system that Prudential uses to sell employee-paid benefits through call centers and Web sites.

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Breitbart will be responsible for sales, customer relationship development, product management and day-to-day operations, Prudential says.

Breitbart has been chief strategist and marketing officer for the Prudential institutional and employee benefits operations. He will continue to hold those positions, Prudential says.