NU Online News Service, Jan. 8, 3:18 p.m. – EHealthInsurance Services Inc., Sunnyvale, Calif., hopes to sell systems that health insurers and broker networks can use to build their own Web sales sites.

The 4-year-old company is setting up a new unit, eHealthSystems, that will market site development tools to large customers that prefer to set up their own health coverage sales systems, rather than selling through sites created and managed by eHealthInsurance.

Sam Gibbs, senior vice president at eHealthInsurance, will be general manager of the new unit, eHealthInsurance says.