NU Online News Service, Jan. 4, 1:11 p.m. – Transamerica Worksite Marketing, Los Angeles, has hired four new marketing executives: Phil McKelvey, Wayne Mertel, Ken Holderbaum and Deborah Tatro.
McKelvey, now vice president of national alliances, will be responsible for working with Anthem Inc., Indianapolis, a large, multistate Blue Cross and Blue Shield company.
Previously, McKelvey was chief marketing officer at Loyal American Life, Cincinnati. He is a member of the board of the National Association of Professional Enrollment Specialists Inc., Twinsburg, Ohio, a worksite marketing trade group.
Mertel, the regional vice president for the Midwestern Region, will be based in the Kansas City, Mo., area.
Mertel was responsible for developing alliances between American Worksite Marketing Group, Kansas City, and its key insurance carriers and distributors. Mertel also has extensive experience in sales of Section 125 Cafeteria Plan administrative services. Like McKelvey, he is a member of the board of the National Association of Professional Enrollment Specialists..