NU Online News Service, Dec. 12, 10:58 a.m. — PacifiCare Health Systems Inc., Santa Ana, Calif., has promoted Rich Roge, 44, to senior vice president of commercial sales, marketing and product development.
Roge is now responsible for sales and marketing for PacifiCare’s commercial business segment in eight western states and Guam. Product development, including design, financing and launch, is also under his direction.
Roge joined the PacifiCare California health plan in June 1998 as vice president of sales and marketing for commercial brokered markets. In January 2000, he became responsible for company-wide small employer group and individual products and sales.
In February, Roge became vice president of product development for the new PacifiCare preferred provider organization program. He helped launch new indemnity insurance plans in California, Texas, Oklahoma and Colorado.