NU Online News Service, Dec. 10, 11 a.m. – The Independent Insurance Agents of America, Alexandria, Va., and Future One, an agent/company partnership, will host the third biennial Insurance Campaign Institute for agents and other insurance professionals interested in running for elected office.
The Insurance Campaign Institute provides tools, knowledge and expertise required to run a successful campaign, with the ultimate aim of increasing the industry’s representation in Congress, state capitals and in local communities, IIAA says. The third biennial Insurance Campaign Institute will be held Feb. 20- 22 at the Westin Fairfax Hotel in Washington.
“The Insurance Campaign Institute is designed to arm insurance professionals for the rigors of running a successful campaign for elective office, be it the U.S. Congress or town alderman or any other public office,” says IIAA CEO Robert A. Rusbuldt. “Like planting seeds in a garden, many of these political seeds will eventually grow to become public servants.”
Essentially a political “boot camp,” the political training program covers grassroots strategies, fundraising, direct mail and other advertising, media relations, public speaking, debate preparation, campaign research and use of insurance community strength, IIAA says. Individual training sessions will be conducted by campaign experts from the private sector and both major parties.