NU Online News Service, Nov. 28, 2:08 p.m. –Tillinghast-Towers Perrin, New York, says top health insurance executives still think technology can make a difference.

The benefits consulting firm surveyed 88 health insurance company chief executive officers.

Forty-three percent told researchers they believed investing in technology was the best way for a health insurer to improve its competitive position.

Only 33% listed improving customer service as the best way, and only 28% listed improving management of prescription costs and other medical expenses.

Researchers also asked the CEOs about their plans for introducing new products.

Forty-seven percent said their companies would add defined contribution health insurance programs by 2005.

Twenty-one percent said they would add long-term care insurance, and 18% said they would add Medicare supplement insurance.