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SAFECO Chooses New Ad Agency

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NU Online News Service, Nov. 5, 3:01 p.m. – SAFECO Corp., Seattle, a life insurer, has chosen the Publicis Groupe S.A., Paris, as its advertising agency after a three-month search.

The Seattle office of Publicis will handle the account.

The firm says it will start a campaign to strengthen the SAFECO brand by reaching out to the 17,000 independent agents and financial advisors who sell SAFECO products.