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MONY Starts Initiative To Increase Brand Recognition

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NU Online News Service, Oct. 22, 11:45 a.m. – The MONY Group Inc., New York, says it has launched a new public relations campaign to promote its products under a single brand umbrella, MONY.

The initiative began in October with a new TV and print advertising campaign featuring the tagline “MONY Matters.” The multi-million dollar campaign, the company’s first in almost two years, will start in New York, Boston and Chicago, with a national rollout expected in 2002, the company says.