Congratulations to whomever it was at the Life and Health Insurance Foundation for Education that had the grand idea of setting up a hotline to help those affected by the Sept. 11 terrorist attacks.

It is not often that organizations dedicated to long-term goals are nimble enough to also implement–as the need arises–a short-term agenda. Yet this is precisely what LIFE has done.

LIFE has been running ads in publications such as The New York Times and The Wall Street Journal announcing simply, “We can help.”

The ad continues: “We’re committed to helping the relatives and families of victims. To that end we have set up a special number–1-888-346-8200–where insurance professionals have volunteered to:

–Try to help you determine whether your loved ones had life insurance, and with what companies.

–Help simplify the claims process for you.

–Help you understand what steps to take next, what issues to consider, and where to turn for further assistance.”

Readers are also given the choice of going to a special section on LIFE’s Web site, www.life-line.org/septemberllhelp.

The ad ends simply and beautifully: “We are here to help you in this difficult and extraordinary time. We want to try to make it–at least in some small way–a little easier.”

This should be another source of pride for those agent groups that formed LIFE, and for those companies that have supported it financially.


Reproduced from National Underwriter Life & Health/Financial Services Edition, October 8, 2001. Copyright 2001 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.


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