Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Life Insurance

Bravo, LIFE!

Your article was successfully shared with the contacts you provided.

Congratulations to whomever it was at the Life and Health Insurance Foundation for Education that had the grand idea of setting up a hotline to help those affected by the Sept. 11 terrorist attacks.

It is not often that organizations dedicated to long-term goals are nimble enough to also implement–as the need arises–a short-term agenda. Yet this is precisely what LIFE has done.

LIFE has been running ads in publications such as The New York Times and The Wall Street Journal announcing simply, “We can help.”

The ad continues: “We’re committed to helping the relatives and families of victims. To that end we have set up a special number–1-888-346-8200–where insurance professionals have volunteered to:

–Try to help you determine whether your loved ones had life insurance, and with what companies.

–Help simplify the claims process for you.

–Help you understand what steps to take next, what issues to consider, and where to turn for further assistance.”

Readers are also given the choice of going to a special section on LIFE’s Web site,

The ad ends simply and beautifully: “We are here to help you in this difficult and extraordinary time. We want to try to make it–at least in some small way–a little easier.”

This should be another source of pride for those agent groups that formed LIFE, and for those companies that have supported it financially.

Reproduced from National Underwriter Life & Health/Financial Services Edition, October 8, 2001. Copyright 2001 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.

Copyright 2001 by The National Underwriter Company. All rights reserved. Contact Webmaster


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.