Congratulations to whomever it was at the Life and Health Insurance Foundation for Education that had the grand idea of setting up a hotline to help those affected by the Sept. 11 terrorist attacks.
It is not often that organizations dedicated to long-term goals are nimble enough to also implement–as the need arises–a short-term agenda. Yet this is precisely what LIFE has done.
LIFE has been running ads in publications such as The New York Times and The Wall Street Journal announcing simply, “We can help.”
The ad continues: “We’re committed to helping the relatives and families of victims. To that end we have set up a special number–1-888-346-8200–where insurance professionals have volunteered to:
–Try to help you determine whether your loved ones had life insurance, and with what companies.