NU Online News Service, Sept. 25, 10:10 a.m. – Guardian Life Insurance Company of America, New York, announced that its in-house team of 150 group product enrollment specialists, known as benefit advisors, has earned the designation of certified enrollment specialist.
The designation is part of a program developed jointly by Guardian and the National Association of Professional Enrollment Specialists/Enrollment Specialists International, Guardian says.
The certified enrollment specialist designation is given to employees who complete specific course criteria established by the national association.
The program is designed to increase knowledge and understanding of all areas related to worksite marketing, including worksite marketing procedures, worksite marketing products, worksite marketing professionalism and core selling principles.
Skills improved through the program include marketing voluntary benefits, prospecting, presenting, closing, enrollments and providing quality client service, Guardian says.