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Why Riders?

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As far back as I can remember, new cars have come “stripped” or “loaded.”

If your budget is tight, you get the low-cost “stripped” jobbie with no frills. It rides okay, but you might feel a bit inferior. If youre in the clover, you can get it “loaded”–with air, sunroof, CD player, GPS, power everything, etc.

Insurance products have always been that way, too–thanks to riders. These “add-on” documents allow reps to custom-tailor policies into attractive “packages” that suit the buyer, whatever the need, goal, or budget. They tend to be profitable, too (think of them as soft drinks at your favorite fast-food place–no one buys just a hamburger!)

So, thats why riders exist. And why theyll stay around.

–John M. Bragg

Reproduced from National Underwriter Life & Health/Financial Services Edition, September 10, 2001. Copyright 2001 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.

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