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EHealthInsurance Gets Own Storefront On MSN Site

By Staff Writer

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NU Online News Service, Aug. 29, 11:35 a.m. – EHealthInsurance Services Inc., Sunnyvale, Calif., has won an exclusive contract to market health insurance directly through the CNBC on MSN Money Web site, at http://moneycentral.msn.com/insure/home.asp

The site is a joint venture of the National Broadcasting Company, New York, and Microsoft Corp., Redmond, Wash.

EHealthInsurance previously had an arrangement to market health insurance to MSN visitors through another company, InsWeb Corp., Redwood City, Calif., but eHealthInsurance broke up with InsWeb in February.

InsWeb continues to supply the quotes for auto, home and life insurance on the MSN site.