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August 15, 2001 at 08:00 PM
NU Online News Service, Aug. 15, 4:46 p.m. – Companies in nearly every financial services sector have made dramatic leaps in their use of the Web since last year, according to a new study by Andersen Business Consulting, Chicago.
Andersen, the consulting arm of Arthur Andersen L.L.P., rated 150 financial service firms based on their effectiveness in increasing use by consumers of the company Web site and the site’s ability to retain consumers and generate new revenue.
When Andersen researchers compared the ratings with the ratings from a similar Andersen study in April 2000, they found that the ratings of banking and insurance companies improved by about 15%.
