July 30, 2001 at 08:00 PM
NU Online News Service, July 30, 4:04 p.m. – Xpedian Inc., Charlotte, N.C., is marketing its “Intelligent Interview” technology to firms that design Web sites for estate planners, life insurance agents and other financial services professionals.
The Intelligent Interview system can gather information from consumers, then give the consumers information and resource links that meet their needs, Xpedian says.
Xpedian says it also sells tools that can help Web developers structure information for the Web, so that sites supply the right visitors with the right information at the right time.
Xpedian is demonstrating its technology by using it to sell estate planning and other services through its own Web sites, such as http://www.willsource.com, http://www.estateplanet.com, and http://www.instrust.com
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