5 reasons to specialize in final expense insurance

4. Commissions are generous, averaging between 100 and 120 percent of the first year’s premium.

5. Because baby boomers make up a large subset of the country’s population, there’s a growing tsunami of them who need permanent policies to cover their final expenses.

The pros vs. the cons

If we look at the pros versus the cons for selling final expense life insurance, the biggest pro is the large commissions, and the biggest con is keeping clients on the books because life insurance is not a necessity for seniors living on fixed incomes who may be struggling from one Social Security check to the next.

Editor’s note: This essay is an excerpt from chapter 1 of “How to Qualify, Present & Sell Final Expense and Medicare Supplements to Seniors” by Glen Shelton and Justin Bilyj. Click here to find out more about the authors and the book.

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